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Sophie Krämer

@sophie-skin · Germany

Skincare nerd from Hamburg. Honest routines, ingredient deep-dives and calm, ASMR-style unboxings.

  • Skincare
  • Beauty
  • German
  • English

Passport score

64

Verified by real ad data

50 = platform benchmark for your niche

  • 3 verified videos
  • 900k+ verified impressions
  • 4 completed videos

Hook rate

35.2%

3 verified videos

Hold rate

42.9%

3 verified videos

CTR

1.82%

3 verified videos

ROAS

3.08

3 verified videos

By niche

NicheScoreVideos
Skincare643
Verified ad data, segments with at least one video

By format

FormatScoreVideos
TestimonialSkincare581
Problem → solutionSkincare581
UnboxingSkincare581
Verified ad data, segments with at least one video

Portfolio

Calm serum unboxing (ASMR)
Barrier repair night routine

Anonymised: no brand names, budgets or campaign details.

Source: ad accounts that brands connected to Hookline, read-only. Only videos made through Hookline count.

As of November 4, 2026www.hookline-ugc.de/c/sophie-skin