Create your first brief

1. 1Open Briefs → “New brief” and describe your product in a few sentences. The copilot suggests hooks, angles, must-haves, banned claims and a call to action. Everything stays editable.
2. 2Set format, aspect ratio (e.g. 9:16), length, languages, budget and delivery window.
3. 3Choose the usage rights: organic only, paid advertising, or ads through the creator's account (whitelisting), plus channels, territory and duration.
4. 4Decide how you find creators: instant booking (Instant Match), applications, or both. For several creators at once set the number, and the brief becomes a campaign.

Tip: the more concrete the must-haves and banned claims, the fewer revision rounds you need. For cosmetics and health, medical claims always belong on the banned list.