Performance Passport and score
How your score comes from real ad data and how to share it.
When brands connect their ad account, your videos' results flow anonymised into your Performance Passport: hook rate, hold rate, CTR and ROAS, per niche and format.
The score is fair to newcomers: with few videos the average of all creators weighs more, and each verified video makes your own results count more.
You can share your Passport publicly (link under Performance Passport) or keep it private. Brands never see which other brand a video ran for.
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